Giving people what they want and providing them with something they need is the first step in being successful with online business. The best thing to do is DO YOUR HOMEWORK! Knowing what is in demand will save you a ton of headaches when it comes to marketing. You don't want to end of marketing something no one wants. That would really be a bust.
Make sure your research is 100% thorough because doing it halfway won't work here. Consider what you are interested in promoting and make a list. Any and every niche you can think of should be written down. This is what you need to get going to figure out what is in demand and what is not. Then you will be able to narrow down what product or service you want to produce.
Joining forums based on your choices is a good way to check for "needs". Talk with different people to get some ideas. After all, that's what forums are for. Interaction is the best way to find out what people are looking for. If you don't know how to start your research, start there.
Use the internet for its ability to help you research your niche. Google keyword tool is another way to narrow things down. Keyword analysis tools such as Market Samurai will give you info on traffic, competition, and results. Make sure you take note of how many hits were also made. This tells you a lot in terms of traffic and demand. The more hits, the better.
Use Alexa.com to find out what products are hot and what topics are circulating at the moment. If you find other sites in your niche, you can also use Alexa to see who's popular and who's left in the dust. The lower the number, the higher the popularity. It's best to go with a niche that doesn't have a lot of competition even though you know there is a need for it.
Seeing how much traffic those sites are getting will tell you if there is enough of a market for it or not. This is your confirmation that a certain market needs you.
As you proceed with your research, you see some of your ideas blossom and some not so much. But that is the point in research anyway. In the end, it will be all worth it for you to make a decision and choose what will be the most lucrative route.
Cheryl J. Moses is an Expert Network and Internet Marketer. For more marketing tips you can visit her blog at http://www.selfmadesavvy.com/info.
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