Launching a product can be somewhat daunting, especially if you have never done it before. First, you have to create something of use, then you have to be able to process payments, third, you really are going to need to be able to find your audience. Its a long procedure, and can at times take many months, even years to get it perfect. Hopefully this three step process will make some kind of sense to you today, and help you off on your feet.
What Does Your Audience Want To Know?
Sure, you know lots of stuff, but it is not as simple as just documenting how to do something that you know how to do well. It is a matter of knowing what your market wants, then documenting how to do what they want to know.
This is where most products fall flat, but thankfully, there are a few simple ways that you can query your followers. If you have followers on Twitter or Facebook, you can simply ask them yourself. If you have a mailing list, then you can create a free survey with Survey Monkey, and simply ask them what their pains and desires are. You can even go so far as to research your markets forums, and note down the common questions. This will get you off on the right foot.
How To Deliver The Product
You are going to need three things. First, you are going to need a sales letter, so that you can convert people into buyers. Second, you will need a payment system, so that people can actually pay for the course. Third, you will need a membership backend so that you can deliver the content.
When launching a product, you will need a salesletter, which you can create manually using HTML, or you can order a template from a well known template directories such as Theme Forest. You can also use sales letter themes such as OptimizePress, which work with software such as WordPress.
Your Payment system will generally be taken care of by services such as PayPal, or even Google Checkout. For further flexibility, you can also use your own merchant account, so that you can process Credit Card payments, but that will need to be arranged by the bank, and by a third party integration service such as 1shopping cart, eJunkie, or Nanacast.
A membership backend can also be created using services such as Nanacast, Wishlist Member, or even OptimizePress in combination with the prior mentioned. Each can be integrated with PayPal and other merchant accounts.
Finding Your Audience
This is where things can get a little tricky. Everyone by now should have at least some followers on Twitter and Facebook, plus a few subscribers to your blog, but with this kind of exposure, you are only just starting to scrape the surface.
Consider other people within your niche who may be able to profit from promoting your product as an affiliate, and develop a relationship with these people well before the product has launched, or has even been made public. This is commonly referred to as being "A Joint Venture", and can result in a massive increase in sales, as long as you develop a solid relationship, and so long as the person is in a targeted niche relative to who you want to target your product to.
When it comes to launching a product, I am only just scraping the surface with this one today, but I have provided some gold nuggets in there for you. The key point, above all else, is to make sure that your product is targeted to your audience. If it is not, then you can see a wide variety of repercussions. Refund rates, bad reputation, and more. So, before you go too far, consider whether or not your product solves a problem, makes light work of a hard task, and is just as high quality as possible. It will be a reflection on you, and you should treat it accordingly.
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